"coconut-oil based, no palm oil, no MSG, no preservatives, glutenfree, no soy"
Unmelted: A bit like barely salted American cheese slices but with a pronounced coconutty-ness. Also similar in texture to American cheese slices.
Melted: Visually not like melted cheese (as if there's too much starch keeping it from "oozing" (middle in the photo), but the texture is unctuous. However, it is unpleasantly sticky (roof-of-the-mouth sticker).