Key Features
Key Features
c. Ikea Wireless charging Desks
Key Features
Key Parts
Explanation
Position:
1. Higher Quality
2. Better charging
3. Safer
1. The wireless chargers are difficult to make in and of themselves
2. The technology is incredibly expensive to produce, especially over the size of a full desk
3. Safety precautions and failsafes are necessary to ensure no electricity is conducted through not desired people/items. Thus, the desk would likely need designated "ports."
4. The desks would have to be extensively tested to ensure that the electrical load doesn't blow a circuit. This might require complex circuitry to lessen the load.
WHM Comment - 80/90 - revise and resubmit the product positioning for full credit
Competitors - 30/30
Product Positioning - 20/30 - you discussed production strategy and implied a product positioning - (craft as opposed to IKEA mass produced); I want you to revise this and give me three distinct elements of your product positioning relative to IKEA which makes an or-equal product, and explain each distinct element with either a paragraph or 3 IB style evidence-based bullets
Major Technical Hurdles - 30/30