Class Starter Question: Give me an example of a skillful question to ask a potential customer at a ski/snowbaord shop.
Step 2 Establishing Relationships with Customers
A. Determine what buying decisions a customer has made
B. Help the customer feel comfortable
C. Size up the customer
D. Tailor approach to specific customer
Marketing Function or Utility - Marketing Information Management (MIM)
Good business and marketing decisions rely on good information about customers, trends, and competing products.
What is your perfect Cell Phone Project?
File make a copy of this doc and pick a partner in class to work with.
Interview your partner with your 9 questions - take notes on their answers
Complete the worksheet by creating a dialogue or ad that you would share with them to sell them on their "Perfect Cell Phone"
Share it with them and record their response to your suggestion.
When finished, read section 3 of TSIH pages 43-61 be ready to discuss on Friday (possible quiz)