November 29

Class Starter Question: which of the 10 products/services you looked at last class, had the most enticing pricing strategy?

-Phase Four: Prescribing Solutions to Needs/Wants

A. Translate product features into customer benefits

B. Show a limited number of products to avoid confusion

C. Select items that can help to define customers’ specific needs

D. Concentrate on the main item of interest to close the sale

E. Show the customer how the product operates

TSIH Chapter 8 Improvise Quiz on Friday Pages 182-196 ( Only one more chapter after this)