October 25

No Class Starter today 

Marketing Function or Utility (Value Added)

1. Channel Management (Distribution) - The process of deciding how to get goods into customer's hands.

-Phase Two: Establishing Relationships with Customers

A. Determine what buying decisions a customer has made

B. Help the customer feel comfortable

C. Size up the customer

D. Tailor approach to specific customer

Custom Goldfish crackers 

Internet Banner Ads and Coupon 

Follow the instructions on this Doc 

Quiz Section 5 TSIH - Buoyancy on Friday at beginning of class