Class Starter Question: Why has Direct-to-Consumer become one of the most common forms of Distribution?
Marketing Function or Utility (Value Added)
Channel Management (Distribution) - The process of deciding how to get goods into customer's hands.
-Phase Two: Establishing Relationships with Customers
A. Determine what buying decisions a customer has made
B. Help the customer feel comfortable
C. Size up the customer
D. Tailor approach to specific customer
Custom Goldfish crackers
Follow the instructions in this doc to start to create an internet system for Goldfish website that allows customers to order their own "custom" crackers.