Welcome Pur Umeed Zindagi - Indus Hospital & Health Network
Dr. Hiba Ashraf
Director | Consultant
Medicine & Allied Services
Director – Primary Care Program (PCP)
Consultant, Medicine & Allied Services
Indus Hospital & Health Network (IHHN)
Dr. Hiba Ashraf is a highly respected physician, academic clinician, and health systems leader, currently serving as Director of the Primary Care Program (PCP) and Consultant in Medicine & Allied Services at the Indus Hospital & Health Network (IHHN). She plays a pivotal role in strengthening integrated, patient‑centered, and community‑focused healthcare delivery across IHHN’s primary and community healthcare platforms.
Dr. Hiba Ashraf holds an MBBS degree from the University of Karachi and advanced postgraduate qualifications including:
MRCGP (UK) – Membership of the Royal College of General Practitioners
FCPS (Family Medicine) – College of Physicians and Surgeons Pakistan
Her academic background reflects a strong foundation in family medicine, primary care, and holistic patient management, with emphasis on continuity of care across the lifespan.
As Director of the Primary Care Program, Dr. Ashraf provides strategic and clinical leadership to IHHN’s extensive network of primary care facilities, ensuring delivery of high‑quality, evidence‑based, and ethical healthcare services. Her work focuses on strengthening frontline healthcare systems that serve diverse and underserved populations.
She has been instrumental in advancing models of care that integrate:
Preventive and promotive health services
Mental health and psychosocial support
Chronic disease management
Referral linkages between primary, secondary, and tertiary care
Dr. Hiba Ashraf has played a critical role in supporting and overseeing community‑based mental health initiatives, including Pur Umeed Zindagi (PUZ). Her leadership ensures that mental health services are:
Embedded within primary care settings
Delivered ethically and with cultural sensitivity
Aligned with international best practices and evidence‑based models
She has actively supported task‑shifting approaches, supervision structures, and service quality frameworks that enable Mental Health Officers and psychologists to deliver effective care at scale.
In addition to clinical and administrative responsibilities, Dr. Ashraf contributes to research, training, and capacity building within IHHN. She is involved in:
Supervising research on community mental health interventions
Supporting evaluations of task‑shifted counseling models for anxiety and depression
Promoting learning environments that encourage reflective practice and continuous improvement
Her work strengthens the link between service delivery, research, and workforce development, particularly in low‑resource and community health contexts.
Dr. Hiba Ashraf is widely regarded for her calm, principled, and inclusive leadership style. She advocates for:
Compassionate, patient‑centered care
Ethical clinical decision‑making
Multidisciplinary collaboration
Strengthening primary healthcare as the foundation of resilient health systems
Her leadership has contributed significantly to improving access, quality, and integration of primary and mental health care across IHHN facilities.
Through her dedication to clinical excellence, systems strengthening, and community‑based care, Dr. Hiba Ashraf continues to shape the future of primary and mental health services at IHHN. Her work reflects a deep commitment to equity, sustainability, and dignity in healthcare, ensuring that high‑quality services reach those who need them most.