Hear About Us ROI

The Hear About Us ROI (Return on Investment) report will provide metrics on which marketing strategies are most profitable to you based on who heard about you and from where.

Each line item will represent a different Hear About Us Value and will contain:

• The Number of Bidders who heard about you from this source.
• The cost of this marketing option.
• The total hammer price of items sold to the bidders who heard about you from this source.
• The commission you made as profit from the seller of these items.
• The ROI (Return on Investment) percentage. This is how much profit was made versus how much cost was spent on this marketing source, represented as a percentage.

This report will also generate a graph for a visual representation of where your profits are coming from via marketing.