Many financial institutions are faced with a similar challenge of broadening their reach and appeal among younger audiences, such as Gen Z. A generation uniquely challenged by rising cost of living, increased debt burdens, and stagnant wages, these individuals seek to earn financial freedom without sacrificing their desired lifestyle and values. 

Partnering with East West Bank, our capstone focuses on leveraging the shared values of young Asian Americans and East West. Our solution, Lunar, embodies the essence of Asian community and heritage, serving as a powerful platform that uplifts and supports local businesses while celebrating our rich cultural legacy. With Lunar, we strive to bridge the generational gap, build financial confidence, and empower the younger community to take control of their financial destiny in collaboration with East West Bank. Together, we pave the way for a brighter future, where the fusion of Asian identity, community support, and financial prosperity flourishes.