Listening Together: Collaborative Strategies for Understanding Public Radio Audiences at KUOW
Sponsor: KUOW
Students: Bailey Dickey, Lena-Phuong Tran, Eva Schipper, Luka Sherman
HCDE master's team
Teams at KUOW — a Puget Sound public radio station and NPR affiliate — share a common goal of deepening their understanding of their audiences. Staff describe current audience research processes as “siloed” and “inefficient," preventing teams from developing a holistic cross-departmental understanding of the KUOW audience. We aim to improve this with a lightweight design strategy toolkit that integrates into their workplace culture and sparks insights and connections.