Pokémon TCG New-Player Experience & Retention
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Sponsor: The Pokémon Company International
Students: Gene Wang, Shenna Shim, Hwa Jung Choi, Joseph Kang
HCDE undergraduate team
Pokemon Video.mp4
The Pokémon Company International is seeking to better understand different new-player journeys for the Pokémon Trading Card Game. This project is a diary study in which different Pokémon Trading Card Game products were provided to participants and player engagement was tracked over 3-4 weeks.
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