Pokémon TCG New-Player Experience & Retention

Sponsor: The Pokémon Company International

Students: Gene Wang, Shenna Shim, Hwa Jung Choi, Joseph Kang

HCDE undergraduate team

Pokemon Video.mp4

The Pokémon Company International is seeking to better understand different new-player journeys for the Pokémon Trading Card Game. This project is a diary study in which different Pokémon Trading Card Game products were provided to participants and player engagement was tracked over 3-4 weeks.