Scripts

Voicemail Scripts

“Hi, this is XX from StraighterLine. I see that you requested information online. I was calling to see how I could be of assistance. I’d love to talk to you about StraighterLine and our online courses - please give me a call back when you have a few minutes to chat, you can reach me at XXXX”

“Hey this is [YOUR NAME] from StraighterLine. I wanted to follow up on your [LEAD SOURCE - FREE TRIAL, INFORMATION REQUEST] about our online courses and programs. When you are free I would love to speak with you more about our amazing offers and prices, give me a call my number is [YOUR NUMBER], that’s [YOUR NUMBER]. I look forward to speaking with you soon.”

Non-Partner Lead Script

(Inbound & Outbound)

Inbound Greeting

Hello! Thank you for calling StraighterLine, this is Your First Name, how may I help you?

What school are you transferring credit?

(Non-partner school identified)

Ok, great. Thank you.

If you don’t mind me asking, how did you hear about StraighterLine?

(If referred…) Perfect. If your school advisor has referred you to StraighterLine for courses then there is a pretty strong chance that they will accept our courses for transfer! What course are you planning to enroll into?

(If not referred) OK. As your school is not one of our partner schools, we are unable to guarantee that they would accept our courses. However, we have transferred StraighterLine transcripts and courses to thousands of schools outside of our partner network. Keep in mind that credit transfer will be done on a case by case basis, so you will need to contact your school to find out if they will accept our courses. Our courses are evaluated and recommended by ACE, the American Council on Education, which enables us to transfer credits. You’ll want to speak with your school to confirm that they will accept StraighterLine courses or ACE credits.

What courses are you planning to take?

(If course is mentioned then discuss syllabus, if not sure then help the student identify a course to take and finalize course discussion in order to send syllabus)

Great. I will follow-up after this call with an email where I will provide you with the course syllabus and ACE course description for you to share with your school advisor. This will assist your school in determining the course equivalency and transferability. When your advisor confirms course transfer give me a call so we can proceed to the next steps of enrollment.

Can you confirm an email address for me to send this information to?

Thank you. You will be receiving an email from me shortly.

When are you looking to enroll in this course?

(If they know and it’s soon…) Wonderful! Once you get confirmation from your advisor, give me a call back so that I can walk you through the steps of enrollment and provide you a special discount code to save you even more money on your courses.

(If it’s more than a week or two away…) Great. Just contact us when you’re ready, so that we can send you the steps to enroll. When should I follow up with you?

Do you have any other questions?

(answer additional questions, if none begin to close the call)

I will call you (repeat scheduled follow-up call day and time). If you need to call me sooner my contact information will be at the bottom of the email you will receive.

Thank you for calling StraighterLine and I will speak with you again soon.

Outbound Greeting

Hello, (Lead First Name), my name is (Name) from StraighterLine, calling to speak with (Student Name).

I was calling to follow up on your Information Request or Free Trial submission. If you don’t mind me asking, how did you hear about StraighterLine?

(Use active listening and record how they were referred in the Notes section of Zoho)

What school are you interested in transferring StraighterLine course to?

1. If their school is on the SL Transcript list...OK. Although your school is not partnered with us, we have had students successfully send their StraighterLine transcript there in the past. We have transferred StraighterLine transcripts and courses to thousands of schools outside of our partner network, but keep in mind that credit transfer will be done on a case by case basis and you will need to verify course equivalency with your school counselor.

2. If their school is on the ACE College & University list...OK. It looks like your school accepts ACE credits. ACE, the American Council on Education, works with thousands of colleges and universities throughout the country. They have also evaluated our courses and approved them for college credit and credit transfer. Since your school is listed as an ACE college & university you should have no issue with transferring StraighterLine courses to your school for credit. However, you will still need to verify course equivalency with your school counselor...what courses are you interested in taking with us?

3. If their school is not listed on any list...OK. As your school is not one of our partner schools, we are unable to guarantee that they would accept our courses. However, we have transferred StraighterLine transcripts and courses to thousands of schools outside of our partner network. Keep in mind that credit transfer will be done on a case by case basis, so you will need to contact your school to find out if they will accept our courses. Our courses are evaluated and recommended by ACE, the American Council on Education, which enables us to transfer credits. You’ll want to speak with your school to confirm that they will accept StraighterLine courses or ACE credits. If they do, you can contact us to sign up.

What courses are you interested in taking?

If they know, discuss course details and gather ACE and SL course number and course syllabi to send in email.

Thank you, give me a second to get you the ACE/StraighterLine course number and the course syllabus. I will be sending you an email with an attached course syllabus, ACE/StraighterLine course number, and course description for you to share with your school advisor. This will assist your school in determining the course equivalency and transfer credits that aligns with the [course name].

When your advisor confirms course equivalency and credit transfer for [course name] bring back your form and give me a call so we can proceed to the next steps of enrollment.

If they don’t know, ...

Ok. You will want to speak your school advisor to find out what courses you need for your specific program. I can send you a list of our courses so that you can figure out which courses you would like to take. When you decide on courses, contact me so I can send you an email with an attached course syllabus and ACE/StraighterLine course number and course description for you to share with your school advisor. This form will assist your school in determining the course equivalency and transfer credits that aligns with the courses.

When your advisor confirms course equivalency and credit transfer for [course name] bring back your form and give me a call so we can proceed to the next steps of enrollment.

When are you looking to enroll in our course(s)?

1. If they know and it’s soon...Wonderful! Once you get confirmation from your advisor, give me a call back so that I can walk you through the steps of enrollment and provide you a special discount code to save you even more money on your courses.

2. If they know and it’s within the next few weeks or month...Great. Just contact us when you’re ready, so that we can send you the steps to enroll. When should I follow up with you?

3. If they don’t know...No worries, what are your concerns? (stop talking and let them answer) Well, we don’t have any specific start dates for courses. Just contact us when you’re ready, so that we can send you the steps to enroll. Ok, when should I follow up with you?

Non-Partner Lead OB Voicemail

Hello, this is (YOUR NAME), your enrollment counselor from StraighterLine. I see that you requested some information online. I was calling to see how I could be of assistance. I’d love to talk to you about StraighterLine and our online courses - give me a call back when you have a few minutes to chat, you can reach me at XXX.