Typeface
Typeface
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A typeface is the style of writing used in design, and it plays a big role in how we communicate. The typeface you choose often depends on your target audience. Typefaces are divided into groups, the main ones being serif (with little flicks on the letters) and sans serif (clean and modern without flicks). You can also change most typefaces to bold, italic, or underlined to emphasise certain words.
Serif
Serif
Serif fonts have small decorative flicks, called serifs, at the ends of their letters. These fonts are often seen as formal and traditional, making them a good fit for publications like newspapers. Serif fonts are easy to read in large blocks of text and are typically used to appeal to an older audience.
Brands that use serif fonts in their logos
Brands that use serif fonts in their logos
Sans Serif
Sans Serif
Sans serif fonts are clean and simple because they don’t have decorative flicks at the ends of their letters. These fonts are modern and informal, which makes them ideal for digital content, advertisements, and designs aimed at a younger audience. Sans serif fonts are clear and easy to read, especially on screens.
Brands that use serif fonts in their logos
Brands that use serif fonts in their logos
Examples
Examples
The designer used a Serif font for the title, which appeals to an older target audience that is likely to be more interested in business growth.
The designer has utilised a Sans Serif font for the information, as it appeals to a younger target market. The sans serif typeface employed for the logo is easily read from a distance, making it suitable for the advertisement.
The designer has employed the contrast between serif for the title and sans serif for the additional information. This enables the title to stand out and enhances the poster's visual appeal.
The designer has used a modern Sans Serif typeface for the information, which appeals to a younger target audience. They have also created contrast using different fonts for the word 'Summer', allowing it to stand out and grab the readers attention.
The designer used a font that relates to the themes of Autumn and the Western. They repeated fonts throughout the poster to create unity and make it look cohesive.
The font used in the poster links to the theme and appeals to a young target market. They have also used a sans-serif font for the additional information, as it is modern and easy to read.
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