Print and digital media refer to the different ways graphic designs are prepared, produced, and distributed. Designers must understand how work is created for physical print, such as posters, magazines and packaging, as well as for digital output, including screens, websites and online publications.
Different production methods are used depending on the final output. Making the correct choices ensures designs are high-quality, cost-effective, and suitable for their intended purpose. Understanding print and digital media is essential for producing accurate and professional graphic solutions.
Fast Printing Speed - Makes them suitable for high-volume printing.
Toner-based printing can result in images with a slightly glossy or artificial appearance, particularly for photographic images.
Slow printing speeds, making them unsuitable for high-volume production.
Best suited to small batches or one-off prints rather than mass production.
Bleed
Gutter
Crop Marks
Registration Marks
Colour calibration is the process of adjusting a monitor and printer so that colours appear as consistently as possible between screen and print. Because colours can look very different when displayed on a monitor compared to when they are printed, calibration helps the screen simulate how the final print will appear. Printer calibration ensures that printed output is consistent and predictable.
Differences between on-screen colour and printed colour occur for several reasons, including:
Different colour spaces – Monitors use RGB, while printers use CMYK.
Ink behaviour in print – Printed colours are created by layering and overlapping inks, which can cause subtle colour shifts not seen in individual screen pixels.
Colour space and brightness differences – Screens have a wider colour range, higher saturation and greater contrast than print, meaning printed colours often appear darker and less vibrant.
Paper properties – Paper type, texture and brightness can affect how ink is absorbed and reflected, altering the final appearance of colours.
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