Chapter 9 - Enterprise Management

Marketing, Production, Finance,

Manpower-plan and quality,

Are essential in a business,

To run it successfully. ||1||

For an identified customer segment,

When one makes the decision,

Of Product, Price ,Place ,Promotion,

That is marketing introduction. ||2||

Our nation is exemplary,

For 'Unity in Diversity',

Language ,cultures are many,

Adjudge these for Ads and publicity. ||3||

For success you need to sell,

Begin with pleasant customer greeting,

Establish rapport and show the product,

Close the sale with a happy feeling ||4||

Conversion of raw materials,

Know ye' is production called,

Methods, Processes, Resources,

Have to be well controlled. ||5||

Manpower of an enterprise,

Is its strength you must deem,

Encourage their inner strength,

And build a successful team. ||6||

Quality well controlled,

Means reliable product creation,

This is secret of well gained 'Profit',

And also customer satisfaction. ||7||

Finance is for enterprise,

Like life giving air's presence,

Honest financial management,

Will ensure long existence. ||8||

|| And so ends Enterprise Shastra (Science) ninth Chapter ||

|| Auspicious good wishes ||

LESSON INDEX