Embedded Files
Week 1
Week 1
Week one is all about exploring ideas and finding your best concept.
Getting started:
Getting started:
Campus Online
Project brief
LO checklist
Submission points on Campus Online
Weekly outline
Google site set up
Previous student examples
Idea brainstorming and research
Connect on Slack
Activities:
Activities:
Create a mood board - aesthetics and style
Style analysis
Plan image-making techniques
Begin Project documentation
Thumbnail sketching
Let's start of with exploring all facets of ourselves.
Let's start of with exploring all facets of ourselves.
Using Google jamboard in this shared drive, create a moodboard capturing your hobbies and interests.
Share your jamboards with your peers, maybe there is something new about you that we don't know about.
Style Research and art anaysis
Style Research and art anaysis
Before starting a creative project, is is always important to remind yourself of the old masters. Select a piece of artwork from one of the following art movements, and analyse the style.
Before starting a creative project, is is always important to remind yourself of the old masters. Select a piece of artwork from one of the following art movements, and analyse the style.
Romanticism, Pre-Raphaelite, Impressionism, Fauvism, Expressionism, Post-expressionism
Futurism, Cubism, Dadaism, Constructivism, Bauhaus, Art Nouveau, Art Deco, De Stijl/Abstract,
Surrealism, Fantastic realism, Op art, Pop art, etc.
Eastern – Japanese (e.g. Ukiyo-e), Classical Chinese art, Indian (Mughal Art, Bombay Progressive)
Folk Art, traditional community arts, outsider art
Various contemporary illustration styles
Answer the following questions:
Answer the following questions:
Who is the artist and what is the piece called?
When was the piece created and what events were happening in the world at the time the piece was created?
Denotations (descriptions):
What is the subject matter?
What media was used to create it?
Describe elements and principles used, and how they have been used?
Connotations (what does this piece represent or signify?):
What do you like about this piece?
Would the piece have the same impact if it were done in a different style? Why or why not?
What do you think the artist was feeling?
What do you think the artist was trying to say?
How does it make you feel?
Activity: sharing notes
Activity: sharing notes
Write down your three ideas on a sheet of butchers paper in three seperate columns.
Below each one, write down your ideas on campaign ideas and visual styles. What message can you convey within the topic?
we will rotate around the class and add to each others butcher notes.
Activity: Analysing styles
Activity: Analysing styles
Sometimes an idea develops from a style that inspires you. Take some time and collect an gallery of inspiration. Don't forget to collect the URL and references for each piece.
Spend some time on Behance and gather inspirational styles. For each image you choose, write a short analysis by answering the following questions:
What is so cool about this piece?
What tools and techniques has the artist used?
What can you extract from this process and why do you think it is suiting for your topic?
Research
Research
For each of your ideas, research the following:
Find existing campaigns associated with your themes. Analyse style, technique, colours, elements and principles
Sketch out as many thumbnails you can to represent your concept from different perspectives
Find a visual style that suites your campaign/ message
Here is a list of analogue image making techniques that you could consider when designing your project
Here is a list of analogue image making techniques that you could consider when designing your project
Drawing media include:
coloured pencil, pastel, charcoal, conté, crayons, oil pastels, pens, markers, pen & ink, etc.
Painting media include:
watercolour, acrylic, gouache, ink, oil paints etc.
Papercraft techniques includes:
paper tale, origami, collage, etc.
Sculpture media include:
paper, sand, clay, plasticine, etc.
Printmaking media include:
Screen-printing, wood/lino block/ potato printing etc.
Activity: drawing recap - Construction shapes
Activity: drawing recap - Construction shapes
Lets get some drawing practice in to refresh our skills. Download the template here and follow the step by step process and sketch out the following animals in Photoshop using a Wacom tablet. Submit your drawings here.
Activity: Exploding heads
Activity: Exploding heads
Photo collage and manipulation
Photo collage and manipulation
We will cover the following tools in Photoshop:
Selection tools (Lasso, refine edge selection, marquee, pen tool)
Masking layers
Free transform, warp and distorting
Colour grading
Shading
Steps to follow
Steps to follow
Take a photo of your face
Google search images of things that define you, your interests and hobbies
Create a digital collage using a selection of tools in Photoshop
Incorporate elements from an art movement
Your exploding head must include text that fits within your art movement and represents your interests. Eg, song lyrics, book quotes etc.
Step by step process
Step by step process
After class acticity:
After class acticity:
by the end of week 1, you should have:
by the end of week 1, you should have:
3 fleshed out ideas for your project
Set up you Google learning journal, document all your research and reflect on your process.
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