Media plan (see template here)
x1 A3 sized print ad (min 300dpi PDF)
x1 mockup of print ad (according to placement in Media Plan)
x4 ambient/guerilla advertising (min 300dpi in PDF/jpegs)
x4 mockups of ambient/guerilla advertising
Campaign Snapshot (see examples here)
Learning Journal (Project reflection) - to be reviewed in the Mid Tri Meetings.
Week 2 - Case Study presentations
Week 3 - Pitch presentations
Week 4 - Monday; gallery walk of ideas in progress
Week 6 - Monday; gallery walk of ideas in progress
Week 7 - Monday; Handover presentations followed by Mid-Trimester Meetings
ALL deliverables due by Monday of Week 7, 0900AM.
Oatly is the world’s original and largest oat drink company. They are known for their oat milk products but lesser known in the ice-cream sector, especially in Australia. The goal is to develop an advertising campaign to promote this product to the right audience. Read on...
A sub-brand from Nandos, PERi PERi sauces are delicious with almost anything. The goal is to maintain their position as market leader in the hot sauce segment. But also to reach a new sub-audience who are into flavour, not just heat. There is a flavour for everyone! Read on...
nudie has been squeezing and blending 100% fruit juice for their children, family & friends since 2003. "100% fruit, no nasties. What do we mean by nothing but? We literally mean ‘nothing but’ the best tasting fruit and vegetables!" The goal is to promote juice-drinking to a younger demographic and thereby increase market share. Read on...