Embedded Files
Before we start - let's recap on Project 2 with the class!
Let's also review how your Beer Can label designs will look in your FolioZine Project page layouts.
Brief 3 introduction today ...
By week 9, you should have the following complete:
By week 9, you should have the following complete:
Projects (process and finals) 1 and 2.
Reflections.
FolioZine document being fulfilled with Project 2.
Notes - anything weekly both in and out of class unit related that you record or do worthy of note!
Brief 3:
Brief 3 - Album Cover Art
(Focus - Photographic Design)
This brief requires you to design an album record cover for your favourite band, song or musician(s). You are to use your own photographic images as a base ingredient to your design.
Scope: Album Cover Redesign (Front and Back) / Instagram Tile Post
*Stretch Goals: Animated Album Cover for a music streaming service
Page 1 - Section/Project cover page - Opening graphic and headline combination that represents the project.
Page 2 - Research Target Audience, Persona development, Marketing investigation and Design process
Page 3 - Photographic journey documentation and 300-word reflection
Page 4 - Mockups: Album Cover / Instagram
Final deliverable week 11 Friday Class.
Weekly (9-12) - Final deliverable week 12 Friday 11 pm
Content focus:
Design, Photography and Animation techniques
Semiotics, narrativity, storytelling, Photoshop Illustration and After Effects animation techniques
Includes: (Brain Eno, David Byrne, Peter Saville, Dieter Rams, Hipgnosis Studio, Sir Jonathon Ives, Syd Meade, Jonathon Mapelthorpe, Annie Liebovitz, Max Dupain, Ken Done, Charles Vermeer, Sam Abel, Grunge, Swiss Design, Vaughan Oliver, Minimalism, Glitch Art).
End of trimester milestones
End of trimester milestones
Week 9 - Research and thumbnails.
Week 10 - Develop chosen design.
Week 11 - Complete design, Finalise portfolio zine layout with all three projects. DEADLINE for printing: FRIDAY week 11.
Week 12 - Files to be sent off to printers. During week 12, you can animate your covers for Spotify.
Week 13 - animate covers for Spotify, prep for showcase (banner prints and prop setup).
Let's get started!
Let's get started!
Create a mood board of your favourite artists/albums.
Choose one to analyse!
Choose one to analyse!
Is there a backstory, a message or a theme to the album?
How is this backstory/ message/ theme being portrayed in their current album art?
Who is their target audience?
What design elements and principles are used to communicate to this audience?
Are there any symbols/icons used?
What do they mean?
what style/medium has the artwork been created with?
Document this analysis thoroughly in your learning journal, ready to share with Edwin on Friday.
Above: Kid Cudi - Man on the moon album art
CLO2:
Friday session
Friday session
Activity 1: Watch the video by Brian Eno (left)
Activity 1: Watch the video by Brian Eno (left)
Think Pair Share
Does Brian share a similar attitude to perfection that James Victore does?
Do you think you can be the 'cowboy' when it comes to creativity?
Activity 2: Let's discuss financial, contractual and legal issues for small scale creative industry businesses and current trends impacting the promotion and distribution of creative media outcomes!
Activity 2: Let's discuss financial, contractual and legal issues for small scale creative industry businesses and current trends impacting the promotion and distribution of creative media outcomes!
What about Soundcloud vs Bandcamp, what do they offer as music distribution platforms?
What about Soundcloud vs Bandcamp, what do they offer as music distribution platforms?
How do you choose a platform to distribute your work or message?
SWOT analysis
List some great outcomes and perhaps not so great outcomes in the new age of media?
What impacts and implications could there be for you personally?
Is there a rise of customisation and personalisation, how could this affect you?
What about design templates, and mockups and their implications?
- End of class - Reflect On THIS WEEK ON YOUR JOURNAL
- Week 10 Before class activity:
- Watch this video. Extending the musical theme of brief three, what does this Ted talk say about context and its impacts on design. What context will you be considering in your project?
- How architecture helped music evolve | David Byrne
Record your findings and reflections on your journal/google site.
Page updated
Report abuse