Week 3

This weeks agenda:

Your Indesign document set up, ready to input projects.
Share your image making explorations with your peers and gather feedback on style and process. What has potential to develop further into a brand aesthetic.
Hand generated artwork/typography digitised
Develop and completion of cover page and Bio page
Production scheduling - Flat plans, Gantt charts and thumbnails
Catch up on your weekly reflections

Mr Doodle - who covered his $1.5 mil home in doodles.

Find an artist/designer that has a strong visual brand.

Does their brand align with the creative content they are producing?
What do you like about their brand aesthetics?

Creating a style guide

A style guide captures the essence of your brand identity. It is a useful tool to complete early in a project, so that it can keep you on brand and as you develop your projects. When developing your branding, consider the following things:

Colour palette (include HEX values)
Typography
Patterns
Elements (shapes, lines, point, form, value etc., page markers and dividers.
Illustrations
Logo (in this case, your typography explorations of your name/brand mark)

Activity:

Create a one-page style guide to capture your brand identity.

Check out Slides Go for some inspiration on creating a cohesive aesthetic as a package across a project.

6 hour class - FRIDAY WITH Edwin

PRODUCTION SCHEDULING
FOR YOUR FOLIOZINE

To ensure your book will look great when it is printed you need to decide on a cover design and the internal page layout using the typefaces, colour palettes and elements developed in your Style Guide. Later on in the production process a test print will be made and then proofread to ensure there are no hidden errors that were not caught by the editing process.

Activity

To begin:

Create a production schedule - a Gantt chart is commonly used in project management and is one of the most popular and useful ways of showing activities (tasks or events) displayed against time
Create a content plan for your FolioZine - use a flat plan generator like Blinkplan or Flat-Plan
Create a detailed thumbnail layout for each page
Proofreading and editing text
Start designing the layouts of your 4 pages - refer to your Style Guide

Gantt chart

Flat plan

THE IMPORTANCE OF LAYOUT DESIGN

Layout design is important for any project that conveys a message through eye-catching visuals, like magazine layouts, website design, portfolios and advertisements. Good layout design is both dynamic and clear, creating visual points of interest that guide the reader through a piece of content without overshadowing its message.

Check out the videos below that look at the Production Process and Secrets to Designing Layouts.

ACTIVITY - BEGIN LAYING OUT
YOUR PAGES IN INDESIGN

Start designing the layouts of your 4 pages - Cover page, Bio, Reference Page and Back Page.
Refer to your Style Guide to maintain layout consistency throughout.
Divide your FolioZine Indesign document into sections using your Flat Plan

Later on in the production process (Week 11):

Ensure all page layouts are complete
Flight Check - final proofing before sign-off
Send to printers
Begin work on your Digital Publication
Binding

End of class - Reflect On THIS WEEK ON YOUR JOURNAL

Week 4 Before class activity:

Ensure your 4 pages (Cover page, Bio, Reference page and Back page) are placed into your Indesign document.
Complete your Flat Plan and Gantt Chart
Record your findings and reflections on your journal/google site

Page updated

Report abuse