deliverables

Design Deliverables:

• 2 x Social Post Formats (FB, IG or LinkedIn)

Size: 1080x1080

• Static, Carousel or Animation

1 x Social Story (FB or IG)

Size: 1080x1920

• 1 x EDM Banner

Size: 1200x400

Static or Animation

• 1 x Downloadable Office Poster

Size: A3 portrait

CMYK

• 1 x Campaign tagline

Supporting Documentation:

• 1 x Brand Toolkit

PDF with usage rules

incl. Logo Lockups, Colour Palette, Typography,

Art Direction (Photography, Illustration or Graphic)

• 1 x Explainer PDF

1-page PDF explaining your solution

Q&A from client briefing

Q- should the project be national or locally based?

Tim mentioned that the National Justice Project is national, Mike pointed out that local campaigns can resonate with local communities, and gain a lot of traction.

Keep in mind that your solution should be Flexible and Scalable, and refer again to the target audience.

Q-Is there anything you don’t like about the old campaign

They only have a few images, and they feel old and tired. Looking for something fresh! Mike pointed back to the brief, reminder that they are looking for “an evolution not a revolution”.

Q-Are there any examples that can be shared about the impact of the app, or any data?

Tim said that some clients have used the material in court cases to a successful outcome. Video footage can’t be shared and would be quite confronting. The data that Justice.org have is on the number of downloads of the App, which peaked during the Black Lives Matter campaign and has since dwindled.

Q-Can we use indigenous art and can we consult on this with the custodians of the image?

Indigenous art has different forms and owners depending on the local context.  If you belong to a First Nations community you may be in a position to seek permission, but otherwise please avoid using Indigenous Art.

We can forward your questions to Tim, but can’t approach him individually.

Reminder that this app is also for LGBTQI people, women, refugees, youth or anyone affected by racial/sexual/demographic profiling. 

Q-What went wrong with the App, why have the download numbers shrunk?

The App received a lot of attention during the time that media was focussed on the Black Lives Matter campaign and other justice issues. Keeping the App top of mind is a challenge. Finding a key insight and using that to connect to your audience is a good strategy. Key insights can be human, bring in the love.

For The People
forthepeople.agency/work/wagec

Friday week 8 Activity:

1. Mural - Share research on the topic so far. What are the insights that you have uncovered from your research?

https://app.mural.co/t/ddx1711502/m/ddx1711502/1680236036600/a805f95e3ac97aa17b6661ec6985908022861bf7?sender=ue447c8df9cfc27398d647293

1. Mural word brainstorm - come up with short phrases to activate the purpose of CopWatch, that can potentially inspire taglines.

2. Mural - mood board development

3. Develop a page of scamps around inspired taglines to convey ideas around CopWatch.

Presenting on Monday Week 9 class:

• Present three campaign tagline options

• Present your campaign stratergies

• Visual style/moodboard

Activities: develop poster concepts in class.