Please include the following information in your pitch. Design your pitch slides, PRESENTATION is everything.
What is the challenge or the main goal?
Who is your audience?
What is the insight?
What is the BIG idea? (say it in 10 words or less)
Describe the idea and the creative mechanism for how it would work (say it within 140 characters)
Why can your product do this?
How will it come to life? (Media strategy - Transmedia Storytelling x5 touchpoints)
Scamps and references to 'sell' your idea
You will have some time at the beginning of class to prep your concepts and slides
Take notes of feedback from your facilitators and peers, and document these in your learning journal.
Listen to other's ideas
Try to provide some constructive critique (it may help you develop your ideas)
Try to stay original - If someone in class has a similar idea to you, challenge yourself to break away.
What makes a campaign memorable, is your message, and how you plan to make it!
First and foremost, it’s more often than not, simpler, shorter captions will generate the most engagement.
If you find that you tend to write longer captions, practice editing them down so that you get your point across in the fewest words possible.
Examine the world’s largest brand accounts like Nike, Chanel or Tasty, their visuals are stunning, but they’re captions are equally as captivating.
Bristish Airways - #lookup in Piccadilly Circus #DiscoverBA
Courtesy of a little digital magic, the young man in this poster really does know when it's a British Airways plane. And that really is the actual flight number and where it's flying in from.
Act for peace - A man walks around Sydney Town Hall carrying a sign that says #RefugeesAreScum.
This social experiment from international aid agency Act for Peace challenges Australians to do more for refugees: “You care about refugees. But do you care enough to act?”
Develop a word bank and a brand dictionary
Come up with headlines for a new Starbucks winter range drinks ad.
Share with class and discuss
Time to refine your scamp! Redraw your design on an A3 sheet of paper. Take your time, consider placement of text, design elements and imagery. Plan out what tools and medium you will need to recreate this image. Add as much detail into your scamp as possible, with consideration into page layout and composition.
For this session, we will be focusing on product photography.
You will be asked to bring in a couple of items relating to your project. Eg. the product, fruit, accessories, flowers, leaves, plate and utensils etc.
There will be stations set up in class, each utilising different lighting, backdrop and settings. In teams, select a series of items to photograph. Think about what your product will be, consider composition, lighting, background elements etc.
You need to hire out equipment from the tech desk and conducting a product photoshoot using your smart phones or DSLR's.
You can hire out the following from the tech desk:
Tracing light box (for tracing or light source)
Photography light box
DSLR camera
coloured gels
Select the best photos to edit. We will be covering some basic photo editing techniques in Photoshop.
Colour grading
levels and curves adjustment
cleaning up smudges and shadows
lighting techniques (layer styles and vignettes)
selection tool to recompose elements
Adding text
TRY:
capturing your items from different angles
Consider bounce light and colour, reflections and mood
Different backdrops
AVOID:
funky shadows
reflections
awkward angles and perspectives
1 point, 2 point and 3 point lighting
2 point coloured lighting
natural lighting
moving your lighting around
Many times, a photo can turn out desaturated, or unbalanced (usually with a blue tint). We can adjust the colours to liven up our photos.
Make a duplicate (Ctrl+J) of your original layer
Using Colour Balance (Ctrl+B), add some warmth into the photo (edit midtones)
Using the Dodge Tool (O), and a fluffy brush, paint on areas you wish to brighten.
Using the Burn Tool (Shift+O to toggle between tools under O), darken areas you wish to recede. You can target the range (highlight, midtone and shadow).
Spot Healing Brush tool (J)
Healing Brush tool (J)
Patch Tool (J)
Content Aware Move tool (J)
Brush tool (B)
Clone Stamp tool(S)
Upload your reflection for this week and what you’ve learnt about image making.
Record all the activities on your Learning Journals on Google Site