When creating mockups, you can purchase or download free mockups online. You recieve a .PSD file that consists of smart objects. Smart objects in Photoshop are non rastarised editable layers. When you double click on a smark object layer, it will open up as a new document in Photoshop. You can replace images in this document, and make changes, and upon saving it (with the original name), the smart object will automatically update in the mockup file. All effects and distortions applied to that smart object will automatically be applied to your new image.
If you cannot find the right mockup for your campaign, the next best thing is to take your own photos.
Consider angle, lighting (shadows and reflections) and composition.
Take lots of photos.
Consider high contrast in areas you wish to select and mask out.
A lot of this come down to practice, practice, practice. Starting off with downloading free mockup templates is a great place to learn how mockups work, and how you could set up your own in the future.
Below: Unblast is a free download Mockup website. You can find many more through your internet searches.
Create your own campaign snapshot poster. Examples of campaign snapshots here.
Specs: 1000 mm wide x 600 mm hight (300 DPI)
Submit as a JPEG for printing.
You will require the following segments for your campaign snapshot:
Brief / Challenge
Your Idea
Mockups
Once you have completed all your deliverables for project one, reflect on your process and what you have learnt by answering the following questions in your learning journal:
What are three things you've learnt about brand campaigning?
How do you feel about advertising in design?
What went right in your campaign, do you think could successfully run?
What when wrong, are there any part of your process that you need to improved on for project 2?
In week 7, you will have one on one meetings with your facilitator.
We will discuss your progress in studio, your learning journal, and any transferable skills that you are excelling at, and that you need to work on.
Your facilitator will update you on a time next week.
11.30am - Abby
12pm - Jake
12.20pm - Cam
12.40pm - Talana
1pm - Roshni
1.20pm - Jess
Upload your reflection for this week; what you’ve learnt about media planning and creative media placements
Record the activities on your Learning Journals on Google Site
All deliverables are due by the Friday of Week 6
To see the list of items due, click here.
This includes keeping your Learning Journals up-to-date on this project so far.