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BRAND advertising (6 hr class)
BRAND advertising (6 hr class)
More resources on Maslow's Hierarchy!
More resources on Maslow's Hierarchy!
Activity 1: 10mins
Activity 1: 10mins
In pairs, select one of the following videos for review and explain what need is this ad targeting on Maslow's hierarchy of needs.
Play the video and present your findings to the class.
If you are absent, reflect it in your Learning Journal.
Nivea Sun Kids | Protection
Adidas | Ready for Sports
Insurance ad
Dior Perfume
Dove Beautiful I say
Coca Cola Christmas ad 2020
Project 1 BRIEF
Project 1 BRIEF
You will be working on 2 projects in this Studio; the first will take place from Weeks 1-6 and the second from Weeks 7-12.
You will be working on 2 projects in this Studio; the first will take place from Weeks 1-6 and the second from Weeks 7-12.
Click to see DELIVERABLES & DEADLINE
FOR PROJECT 1, SELECT ONE OF THE FOLLOWING BRIEFS:
FOR PROJECT 1, SELECT ONE OF THE FOLLOWING BRIEFS:
Oatly is the world’s original and largest oat drink company. They are known for their oat milk products but lesser known in the ice-cream sector, especially in Australia. The goal is to develop an advertising campaign to promote this product to the right audience. Read on...
A sub-brand from Nandos, PERi PERi sauces are delicious with almost anything. The goal is to maintain their position as market leader in the hot sauce segment. But also to reach a new sub-audience who are into flavour, not just heat. There is a flavour for everyone! Read on...
nudie has been squeezing and blending 100% fruit juice for their children, family & friends since 2003. "100% fruit, no nasties. What do we mean by nothing but? We literally mean ‘nothing but’ the best tasting fruit and vegetables!" The goal is to promote juice-drinking to a younger demographic and thereby increase market share. Read on...
Presentation in week 2
Presentation in week 2
By week two Monday, you must come prepared to class with a case study of a creative campaign to present and discuss to your peers.
Conduct the following analysis on the campaign, present and document the case study in your learning journal.
Background information on the brand/ company/ product/ country where campaign launched
What was the problem?
What was the opportunity?
What was their design strategy and solution?
What were the results?
Who was their audience? How does it identify with the Maslow's hierachy?
What have you learnt from this campaign, and how or what is applicable to your campaign?
Friday - 3 hour class
Friday - 3 hour class
Audience & personas
Audience & personas
Activity 3: 20mins
Activity 3: 20mins
Based on the brand you have chosen, create a persona from your target audience.
Create a moodboard to capturing their interests and identity
Come up with three scenarios that your persona would encounter (are there any opportunities for you to insert your campaign?)
Consider how they would think and feel, and use this to your advantage.
Project Q&A
Project Q&A
Choose one of the following brands for Project 1, and conduct research on their current campaigns. Use this time to clarify the brief with your facilitator as much as you can.
BRIEF 1:
OATLY ICE CREAM
BRIEF 1:
OATLY ICE CREAM
BRIEF 2:
Peri peri sauce
BRIEF 2:
Peri peri sauce
brief 3:
nudie juice
brief 3:
nudie juice
Homework: research & ideation
Homework: research & ideation
BEFORE WEEK 2
Submit your published Learning Journal url for Studio 3 onto:
Campus Online > Assessment > Learning Journal and Development LogDiscord; please sign in and join the #ddx213-studio3 channel
Record the 3 activities on your journal
Desktop research that's been done on your brand;
- any facts you found insightful about the brand or its consumer,
- what differentiates them for their competitors (e.g. their focus is on being eco-friendly)Campaign Case Studies presentation for Week 2
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