Embedded Files
Week 9 Monday
Week 9 Monday
Recap of the day:
Focus on themes of COMMUNITY, EMPOWERMENT
Steer away from surveillance, police brutality, eyes, etc
Keep idea SIMPLE, VIRAL, ACTIONABLE
Keep visuals SIMPLE, ICONIC, SYMBOLIC; chances are that it will be opened up to people's reinterpretation of your key visual
Tagline; keep it to 5 words or less
Feel free to extend your BIG IDEA to ambient or guerilla ideas
Poster needs to be in PORTRAIT mode
Week 9 thursday, 6 April
Week 9 thursday, 6 April
Make-up class 1 pm
Come with taglines ready to present
Come with a short write-up with your idea (how will you activate it on Social Media; FB or IG)
Drafts of A3 poster (show options!)
Week 10 tuesday, 11 april
Week 10 tuesday, 11 april
Make-up class 9am
Updates of A3 poster
Social Media posts
Final taglines
Brand toolkit ideas
Week 10 friday, 14 april
Week 10 friday, 14 april
Deliverables due:
Social Posts x2
Social Story
EDM Banner
A3 Poster portrait
Campaign tagline
Brand Toolkit/Styleguide
Explainer PDF - Campaign Snapshot
Desirables: Ambient or Guerilla idea (e.g. magnet bombing, sticker bombing, grafitti activation, poster tear-offs, etc)
inspo
inspo
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