Studio Case Studies

By week two Monday, you must come prepared to class with a case study of a creative campaign to present and discuss to your peers. 

Conduct the following analysis on the campaign, present and document the case study in your learning journal.

• Background information on the brand/ company/ product.

• What was the problem?

• What was the opportunity?

• What was their design strategy and solution?

• What were the results?

• Map to Maslow's chart

• What have you learnt from this campaign, and how or what is applicable to your campaign?