Embedded Files
Week 5 agenda:
We will begin class with a final sharing of personal brands (project one), and review InDesign templates.
We will review learning journals, weekly reflections and project documentation.
We will begin project two, exploring lino cutting and pattern making.
Brief 2:
Brief 2 - Craft Beer design for packaging (Focus - Research, Design & Print)
This brief requires you to research the Craft Beer packaging design movement and a leading practitioner. Then apply this knowledge to your original Craft Beer Design Series for an existing local WA brewery or create a fictional one.
Scope: Craft Beer Packaging DesignSeries / Visual Research Document
(Stretch Goals: Merchandise)
Page 1 - Section/Project cover page - Opening graphic and brand name design combination that represents the product.
Page 2 - Research Document 300 words plus key defining exemplars outlining context including research on their target audience and aesthetics
Page 3 - Process documentation plus Existing Artefact (flat display) vs New Artefact (flat display)
Page 4 - New artefact Mockups (Craft Beer Design + Merchandise)
Weekly (4-6) - Final deliverable week 8 Friday 11pm
Content focus:
Typography, Retro Design, Indesign, Printing
Includes: (Print facility Tour and Guest Presenter) - with Andy
(CMYK Offset, Digital, Large format, Indesign document set-up, packing and exporting for hi-resolution print)
Activity: Begin gathering examples of craft beer designs that inspire you.
Choose your favourite design/ series, and analyse:
Activity: Begin gathering examples of craft beer designs that inspire you.
Choose your favourite design/ series, and analyse:
What makes them stand out on the shelf?
What elements are present?
What principles are used?
What does the design say about the product? (is there relevance to the history or message?)
Activity: Lino stamps - Part One
Activity: Lino stamps - Part One
We will be exploring some lino cutting in week 6 on campus. To prepare for this, you must create a series (3 - 6 designs) of small illustrated shapes and motifs.
Consider what you have discovered in your exploration of common elements and principles used in craft beer designs. Consider your target audience. See if you can create a cohesive collection of items that are easy enough to carve out.
Document your process and designs in your journal and present your deigns at the end of class.
Prepare your series of icons for week 6, when we will be creating our lino carvings in class (3 hour)
Prepare your series of icons for week 6, when we will be creating our lino carvings in class (3 hour)
6 hour session - friday with edwin
6 hour session - friday with edwin
Today you will research Craft Beer packaging design and a practitioner gaining an insight into the context, style and philosophy behind the industry. You will then be generating your own Craft Beer packaging design series.
Activity 1: Search for a key creative practitioner or design agency and find key points that contextualises and defines their work. Support this by finding some key defining images:
Activity 1: Search for a key creative practitioner or design agency and find key points that contextualises and defines their work. Support this by finding some key defining images:
Pinterest - Beer Packaging Design
Retro Design in Modern Times: An Ultra Inspiring Collection
20 Of The Most Inspiring Retro and Vintage Illustrators
Some key practitioners worth consideration:
Saul Bass, Paul Rand, Paula Scher, Wally Olins
Group discussion:
Share with the group your choice and why?
Activity 2: Investigate Western Australia - popular landmarks, towns, local attractions, current marketing, key attributes of the state, target audience:
Activity 2: Investigate Western Australia - popular landmarks, towns, local attractions, current marketing, key attributes of the state, target audience:
Group discussion:
What are some of the defining iconic features of WA?
Do any of these have international significance?
What colour palette, typography and design styling opportunities are evident that aligns with representing WA?
Is there a divergent modifier that could be applied?
Busselton Jetty, WA
Camel safari in Broome, WA
The Pinnacles, WA
Client: Fuerst Wiacek Brewery, Berlin
Designer/illustrator: Imelda Ramović at Mireldy Studio
Beer Farm, Margaret River
- Think Pair Share
Share your initail ideations with the group. Provide warm and cool feedback?
InDesign Recap
Setting up a document (covers and text)
Using guidelines
Layout anatomy
Text in InDesign
Paragraph styles, character styles
Image text wrap / Linking text
Placing images
Custom typography
Master pages
Overriding Master pages
Auto page numbering
Adjusting page sizes (page shuffle)
Creating layers for special finishes
Indesign - Creating layers for special finishes
Packing Indesign Files
Exporting Indesign Files
Saddle Staple VS Soft Square Back
InDesign Creative Cloud Tutorial: How to Create Spot Color
https://www.youtube.com/watch?v=lki_y_Gxz_I
Start sourcing images and create mockups of your front page with your masthead in InDesign.
End of class - Reflect On THIS WEEK ON YOUR JOURNAL
End of class - Reflect On THIS WEEK ON YOUR JOURNAL
Week 6 Before class activity:
Week 6 Before class activity:
Finalise beer design concepts - document how you have used elements and principles and layout dynamics?
Have these ready for the next class for further development and digitising.Have your colours and typeface selections available.
Record your findings and reflections on your journal/google site.
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