My name is Kiara, and I am a Graphic Designer specialising in branding and layout design.
Studio 3 | Trimester 5
If you are interested in working together, contact me below!
Email: k.mcilroy@hotmail.com
Folio: behance.net/kiaramcilroy
Driving Question: How can you harness aesthetics and communicate what inspires you to a contemporary audience?
Objective: To improve on your image making techniques and aesthetics.
Idea: I chose to create a piece reflecting the beauty of nature, since I spend a lot of time outdoors, and the impact that we have on climate change. I was also inspired by photo manipulation styles that conveyed elements of surrealism. I love work that draws you in aesthetically and then has you noticing abstract elements.
Deliverables:
1x motion graphics video with audio
3x posters printed A3
I was really inspired by this style below using photography of objects and people to form a dream like surreal alternate reality. I thought that this would look great on the tower and play to my strengths.
I looked into existing processes on platforms like youtube and skill share to see how other people had created similar artwork.
I was originally going to shoot a full body shot of my model and give her three different gowns made of natural elements. I was planning to add wings as well to give a mother nature feel to the piece. After the first screen test, I decided that the best length was 3/4 as I could focus on more details that would really show on the screen.
I had my photo shoot in week 7 where I hired out Chris Huzzard Studio in the city and used two different lighting setups to capture my model in multiple different poses.
The studio I used had access to two back drops - a light and dark. It was also equipped with a sink, change room, makeup room and multiple stands and boxes which came in handing when positioning my model and the fans.
I created a list of items that related to my theme and then collected all of my assets from royalty free sites such as pexels and unsplash.
Brief: Create a campaign for plant based ice-cream product - Oatly to increase the presence of their brand in Australia.
Concept: Floats your oat is a play on the saying 'That really floats my oat' in an attempt to appeal to an Australian audience. The oats are surfing the ingredients through the waves of the ice-cream. I have illustrated assets such as the oat characters, strawberries, chocolates, mint leaves and sun beds. I used photo manipulation to turn a photograph of ice-cream into a birds eye view beach scene responding to Australia's surfing culture.
Deliverables:
2x A3 Poster
2x Outdoor advertising placements
2x Creative media placements
Brief: Create a social media campaign promoting the business of a fictional character.
Concept: Devine Dress design by Cruella De Vil.
I have created 'Devine Dress Design', a business run by Cruella De Vil that embodies her personality and style.
The overall theme of the feed is black and white photography, vintage fashion inspiration, grunge type and splashes of red. My character interacts with others on social media in an almost narcissistic way whilst still promoting her business.
Deliverables:
1x Social Media Calendar12x Created instagram posts
Brief: Create a landscape poster showing juxtaposition between two classes.
Deliverables: 1x Poster design
Brief: Poster and Banner design for "Brainie", a documentary about cancer survivor Amy Kavenagh.
Deliverables: 1x Poster design, 1x Banner design
Brief:
Poster and Banner design for "Brainie", a documentary about cancer survivor Amy Kavenagh.
Deliverables:
1x Poster design
1x Banner design
Brief: Logo required for a short film called GAMMA about a grandma who learns to play video games to reconnect with her granddaughter.
Deliverables: 1x Logo, 5x secondary logos
Pole Fit Magazine | Your core performance guide to pole fitness.
Pole Fit is a fitness magazine that is primarily targeted towards women with an interest in pole fitness. Its objective is to empower, inspire and inform readers and to provide relatable content, bringing all the latest updates within the pole community. Articles include topics like general health, injury prevention, strength, comedy, interviews, coaching tips and inspirations.
Brief: App design and development for new way finding within Yagan Square Perth.
This app, 'eat, drink, play' is designed to keep users up to date with events happening within Yagan Square. The feed links to your social media so that you can easily share content with your friends.
Brief: Create a grunge styled 4 page brochure for a Tim Minchin event.
Brief: Create a Swiss design styled 4 page brochure for the Australian ballet's newest performance - Harlequinade.
Brief: Branding package for a new business - Baby Bloom, a sustainable and ethical baby fashion brand specialising in environmentally friendly, reusable diapers.
Deliverables:
1x Brochure, 1x Infographic, 1x two sided DL flyer, 1x 11 Page style guide, 2x Packaging design, 4x Web page design
Email: k.mcilroy@hotmail.com
Social media links: www.behance/kiaramcilroy
LinkedIn: https://www.linkedin.com/in/kiara-mcilroy-7543101b4/
Skillset: Branding, Photo manipulation, Image editing, Photography, Marketing & Collateral Design, Social Media Content Planning.
