Repetition of identical or similar sounds at the beginning of words. For example, the dog dashed down to the ditch.

A short, amusing or interesting story about a real incident or person. 

For example: Ted was walking on the polished floor in his brand new shoes, when suddenly...

An imperative voice or forceful phrase at the end of a persuasive text that encourages the audience to take action in some way, usually to buy something (advertisements) or do something (environmental campaigns, fundraisers etc)

Statements that use high modality or sound definite.

For example: You must buy this brand of toothpaste.

A thing that is known or proved to be true.

Example:
The sky is blue. 

Mr Longfield is bald.

A view or judgement formed about something, but not necessarily based on fact or knowledge.

Example: English is the greatest subject ever. 

Pineapple belongs on pizza.

Repeating something that has already been said or written.

For example we need to sell, sell, sell!

A question that is  asked in order to make a point, rather than to elicit an answer.

For example: "Where do you think you're going, young lady?"

Using personal pronouns : I, me , my.

Any source that has competence in the field of interest, without any biases or conflicts of interest related to the topic.

Also called Hyperbole. Going over the top or beyond the literal. 

For example: I'm so hungry I could eat a horse.

Language that expresses  emotions or aims to give the reader an emotional response.

For  example: Ahmed has not eaten in the last 4 days. For just three dollars a day, you can ensure Ahmed's belly is full every night.

Giving direct evidence , often in the form of quotations. 

For example: The source said "I would only ever buy organic."

Using numerical data. 

For example: 100% of students love Quizlet.

A strategy  that uses violent or extreme action or imagery to shock someone into doing something.

The arrangement of and relations between the parts or elements of a text.

Also known as 'rule of three'. Tricolon is a rhetorical term that consists of three parallel clauses, phrases, or words, which happen to come in quick succession without any interruption. The origin of this rhetorical device is traced to the Greek word tricolon, meaning “section of a sentence.” These three parallel words, phrases, or clauses have almost the same length, though this condition is not strictly followed.