The front of the house (FOH) is the customer-facing portion of a restaurant. The front of the house includes the host/hostess, waitstaff, and bartenders. FOH staff are responsible for greeting guests, taking food and drink orders, and ensuring that guests have a positive dining experience.
A restaurant is like any multi-faceted machine — all of the parts need to be dialed in just right for the operation to function as intended. And though no two restaurants are exactly alike, they all share something in common: the front of house, and the back of house. To understand restaurants, you must first understand the differences between these two critical areas of the business.
Simply put, the front of house is where customers interact with customer-facing employees. Also known as the FOH, the area may include hostess stations, dining rooms, counters, and patios depending on the size and scope of the restaurant. Those who work in the front of house, such as servers or bartenders, are tasked with communication, customer service, and hospitality, and are typically expected to dress, look, and act according to the restaurant's standards.
Another way to think about it: the front of house is any part of the restaurant where guests are permitted to be.
The front of house of the restaurant is where you'll interface with your guests. Therefore, you want everything to be ship-shape and best set up to represent your restaurant's "brand" as well as possible.
This is where the first impression will happen. Make sure your guests are impressed by a clean and organized space here. The entry area should capture your restaurant's feel while being a well-planned transitional space to the rest of the restaurant.
When the restaurant is busy, you'll have guests packed into this space. We've all had bad experiences in restaurant waiting areas, so don't let that be true for your guests. If they must wait, it ought to be pleasant. Make sure to include chairs or benches to make guests comfortable, and offer menus so they have something to read and can plan out what they want to eat.
This is the first thing guests should see in the waiting area. A host or hostess should be available here at all times for interfacing with guests, and the stand itself should be organized and tidy.
This is where most of the magic will happen in your front of house area. Guests spend most of their visit to your establishment here, so ensure that the area is clean, organized, welcoming, and enticing. Important: make sure tables and chairs are laid out in a way that makes them accessible to all customers.
Much like the main dining room, this area benefits from organization and attractive decor. The outdoor patio can be a bonus way to seat more guests and increase revenue. Consider outdoor furniture to help with extreme weather — umbrellas to keep the sun off of customers, or outdoor heaters to keep folks toasty during winter.
This one explains itself. Make sure your restrooms are spic and span before service begins in order to keep guests feeling safe and comfortable. Task staffers with keeping it stocked and clean during shifts, and complete a deep cleaning at the end of service.
These folks connect the guests with the kitchen, ensuring a smooth experience. Many of them wear more than one of the following hats.
Also known as the GM, this staff member oversees every front of house and back of house employee. Responsibilities include keeping an eye on the dining room and reporting shift conditions to the restaurant owner.
This staffer, also known as the FOH manager, directly reports to the GM and manages all of the front of house employees. Responsibilities include interviewing and hiring employees, making staff schedules, and handling the financial matters of each day.
This is usually the first staffer a customer sees upon entering the restaurant. Stationed at the host stand, this person greets customers at the door, gives out menus, shows folks to their seats, answers phones, takes reservations, and more.
The headwaiter is a leader for the servers, bussers, and hosts. In addition to helping the front of house staff, they serve their own tables and report to managers.
This staffer has the closest interaction with guests. They provide food and drink service to guests, walk them through menu items, answer questions, take payment, and more. Servers should be personable and friendly.
Food runners run hot food from the kitchen to the dining room, and sometimes help servers by running silverware or place settings out to tables. Runners ought to have menu knowledge to answer any questions from customers.
Bussers help servers wrangle the dining room. They have many tasks, including clearing tables after folks dine, polishing dishes, filling water glasses, refilling bread baskets, and more.
Old tech and awkward workflows slow your front of house employees down, especially your servers, bartenders and managers. It shouldn’t take a rocket scientist to place an order—your restaurant POS should be easy to use, easy to navigate and so intuitive that your FOH staff need very little training to understand how it works.
Speed makes a big difference, too. Nothing is more frustrating for a server or bartender who’s been working their tail off to keep up than to be dragged down by a sluggish payment terminal. When you have to process six different credit cards to close out one table, slow-performing technology can quickly land you in the weeds.
A unified POS and payments system automatically records transactions in your POS system, which speeds up the payment process, eliminates the need for manual entry and reduces the risk of human error. And at the end of a long day, the last thing your managers want to do is manually reconcile POS sales with credit card statements.
The importance of front of house employee training cannot be overstated, as your guests’ impression of your restaurant is often defined by the service they receive. Your new hire training should be thoughtful and thorough, but even your veteran staff members need continuous training and coaching to be their best.
There are many ways to advance your front of house employees’ knowledge and skills, including quick coaching sessions you can easily fit into the day. You could register your FOH staff for courses (in-person or online), host wine and beer training sessions on off days, or simply gather the FOH staff together pre-shift to go over new products, menu items or service issues you want them to concentrate on.
From your steps of service to your menu, there’s a lot to learn and remember as a front of house restaurant employee, especially your servers who field the most questions from guests. Make life easy for them with a training manual or quick reference guide they can rely on when they don’t have the answer.
Imagine what a game changer it would be, if rather than having to interrupt the chef in the heat of service—and they can get salty when you do that—your server could easily access a document that clearly lists the ingredients and any food allergies in each dish.
Front Of House Structure is a no nonsense restaurant training program designed to increase sales the effective way and to refine service.
In staffing the front of the house, the dining room of a restaurant, you are not only hiring people who will do a very important task but people who will have the principal relationship with your guests. In fact, some of your guests may judge their entire experience based on the personality of the person who serves them. So it's not only what they do and what their experience is but who they are when they do their job.
Are they somebody who's warm and friendly and caring? Are they a person who's intelligent and can bring that intelligence to bear in a good way in their work? Are they someone who's eager to work hard and interested in doing whatever it takes to make the guests happy and to give them an enjoyable experience?
Dale Drewsbury is restaurant manager at Restaurant Andrew Fairlie, Scotland's only two-Michelin star restaurant. Restaurant Andrew Fairlie is situated in Gleneagles hotel, home of the 2014 Ryder Cup. Watch Dale as he talks us through his role, his relationship with Andrew Fairlie and Stevie McLaughin the head chef. Dale explains how he trained as a chef, and his love for food that lead him to choose front of house in his role.
A food service business such as a restaurant has a very fast-paced environment that the restaurant owner must properly manage. To do this, managers must be aware of the core responsibilities of the two main sections of any food business - the FOH and BOH. The front of the house and back of the house sections make up the entire food service establishment. Each section has its job and functions to serve guests and achieve customer satisfaction.
Managing the two sections of a restaurant can be very daunting. To provide excellent service, food managers must consistently monitor each team's progress. While the front-of-house teams handle difficult customer interactions, the back-of-house team prepares the food.
The FOH staff is in charge of introducing the food business to dining consumers, providing them with the necessary information, such as allergens and consumer advisories, and attending to the needs of customers.