restaurant signs

Restaurant signs are visual displays used for marketing, branding, and information, which can be located both inside and outside a restaurant to identify the business, attract customers, and provide important details like hours of operation, menus, and safety information. They serve a functional purpose by directing patrons and an aesthetic one by enhancing the dining experience and shaping the brand's perception. 

exterior signs

These are often the first thing customers see. 

Facade Signs: Display the restaurant's name and logo, typically on the building's front.

Pole or Pylon Signs: Freestanding signs that are highly visible from a distance, often used by restaurants with large parking lots.

Monument signs: Low-level, permanent structures often made of brick or stone, with the restaurant's name on them.

Sidewalk signs: A-frame or chalkboard signs placed on the sidewalk to attract passersby and promote daily specials.

Identification: To show the name of the restaurant and its type of cuisine.

Direction: To guide customers to the entrance, parking, or restrooms.

Promotion: To advertise specials, new menu items, or to catch the eye of new customers.

Branding: To build a memorable brand identity and shape customer perception.

Safety and regulation: To ensure guests and staff are informed of safety rules and regulations. 

Restaurant signage is crucial for marketing and brand building, serving as a first impression that attracts customers and communicates brand identity through both traditional and digital methods. Effective signage includes eye-catching exterior signs to increase visibility, interior signs like digital menu boards for informing customers, and way-finding signs for a better guest experience. Ultimately, well-designed and strategically placed signs help increase foot traffic, build brand recognition, and drive sales.