restaurant signs

what are restaurant signs?

Restaurant signs are visual displays used for marketing, branding, and information, which can be located both inside and outside a restaurant to identify the business, attract customers, and provide important details like hours of operation, menus, and safety information. They serve a functional purpose by directing patrons and an aesthetic one by enhancing the dining experience and shaping the brand's perception.

types of restaurant signs

exterior signs

These are often the first thing customers see.

Facade Signs: Display the restaurant's name and logo, typically on the building's front.

Pole or Pylon Signs: Freestanding signs that are highly visible from a distance, often used by restaurants with large parking lots.

Monument signs: Low-level, permanent structures often made of brick or stone, with the restaurant's name on them.

Sidewalk signs: A-frame or chalkboard signs placed on the sidewalk to attract passersby and promote daily specials.

interior signs

These are used to guide and inform customers once they are inside.

Menu signs: Can be a large, clear display board or digital screens showing available food and drinks.

Directional signs: Guide customers to restrooms, exits, or other areas.

Regulatory signs: Required by law, such as "no smoking" signs, maximum occupancy signs, and handwashing signs.

Informational signs: Provide details like food allergy information, brand history, or positive reviews.

whaT Are the functions of a restaurant sign?

Identification: To show the name of the restaurant and its type of cuisine.

Direction: To guide customers to the entrance, parking, or restrooms.

Promotion: To advertise specials, new menu items, or to catch the eye of new customers.

Branding: To build a memorable brand identity and shape customer perception.

Safety and regulation: To ensure guests and staff are informed of safety rules and regulations.

What are some creative ways to use signs to enhance a restaurant's ambiance?

Creative signage can transform a restaurant's atmosphere from simply functional to an immersive experience.

videos on restaurant signs

Restaurant Sign: Design | Cut | Build S2:E6

This week on Design | Cut | Build we took on a project for a local restaurant that was opening up in the Midtown Reno area. Homegrown Gastropub wanted their sign cut out of metal and thought that it would be a perfect opportunity for us to make it for them.

Cutting out a sign as complex as this one can be time consuming, especially when designing it. We needed the sign to be multiple colors, so separating the text from the rest of the logo had to be done. Welding the entire thing was easy and mounting it took a little finesse, but once it was all mounted we were really happy with it.

Restaurant Signage with Signs by Van

Historic Italian Gardens sign finds new home in Kansas City

Thomas Cobian has been the owner of the sign for nearly a decade. He knows the sign hold memories, but the restaurant holds a thousand more.

in conclusion

Restaurant signage is crucial for marketing and brand building, serving as a first impression that attracts customers and communicates brand identity through both traditional and digital methods. Effective signage includes eye-catching exterior signs to increase visibility, interior signs like digital menu boards for informing customers, and way-finding signs for a better guest experience. Ultimately, well-designed and strategically placed signs help increase foot traffic, build brand recognition, and drive sales.

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