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Making a great promotional video can bring your message, your product, and your company to life.
Steps to an effective advertisement
Advertising is part of an overall marketing plan. The goal of the plan is to sell products or services to new customers and encourage repeat sales from previous customers. A good advertisement takes a potential customer through four basic steps.
Attract Attention: Which one gets the attention first? (you have up to 3 seconds for this)
Size of print or length of radio or television commercial.
Big, bold headlines or loud voices.
Effective use of color.
Startling or interesting pictures or graphics.
Use of white space or silence.
Inform and Educate: Build interest in the product, and tell your audience about the product.
Convert attention to interest.
Inform the customer about the product
Name of the product.
Where it is available.
What are the properties of the product?
What is the price?
What advantages does this product have?
Persuade: Create a desire to own the product.
Create a brand or product acceptance.
Reinforce previous purchases of the product.
Establish a trademark or brand name.
Give a reward for purchase.
Coupons
Surprise inside
Cashback
Produce Action: Get the people to the stores.
Get the consumer to buy the product.
Act now!
For a limited time only!
While supplies last!
Going out of business!
Action statement
Includes persuasion (above).
Coupons
Manufacturers’ rebates
Free gifts
Behind the scenes at a McDonald's photoshoot
(food as the star)CREATING A COMMERCIAL: Tips for Filmmakers and Clients
How to Make an Effective Promotional Video
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