Importance Of Services

The concept and ideology of service marketing is much needful in overall marketing scenario. It is a platform on which a marketer can be able to make an amicable and worthwhile environment to develop better interaction with customers.

As such, the significance or importance of service marketing is stated here:

1. Upgraded Knowledge

Within phenomenon of marketing, the services may create and develop new and emerging learning aspects to manage and coordinate different business activities. Also services are involved to generate new and knowledgeable aspects to conduct and perform different marketing area.

2. Attention on Customers Welfare

The overall ideologies of service are based on customers’ orientation as well as their welfare. Every task and approaches concerning of service marketing aims to develop the customers’ welfare. Also the customer’s welfare is the main driving quotes to inspire the promotional task of services.

3. Specialization

Every viewpoints and task of service performance are basically required to make the bases of specialization. In modern business the services are required to formulate new techniques of specialization. On the other hand, the service marketing can be able to promote new skills, knowledge, learning attitudes and multifarious competencies within marketing area.

4. Novel Ideologies

Through new avenues and composition, service marketing are based on new and innovative technologies. At the same time, the applications and composition of different services also contributes novel ideologies, viewpoints, concept, approaches and thoughts in present state of society.

5. Promote Sales Campaign

Service marketing can establish and promote most appropriate platform for sales campaign. It is the foremost and suitable segment towards implementation of sales campaign programmes in overall marketing phenomenon.

6. Integration between Business and Society

Service marketing contributes a balancing form and develops an integration between ‘profit motives’ and ‘service motives’. It provide more merchandising opportunities towards business and on the other for the society at large.

7. Better Utilization of Money

Service marketing contributes different and appropriate attributes and benefits to customers. They are liking to get much satisfaction at the moment of buying process of product and services. By virtue of it, they feel that their money as well as purchasing power are being utilized in most proper way. Better and most acceptable services are being helpful in this context.

8. Credit Facilities

Somehow, the service marketers also provide the credit facilities to their customers at the moment of service delivery. As such the beneficial customers might be able to buy the products with proper services to utilize their limited income and resources to make better standard of living and manage a certain level of social status.

9. More Customization

Service marketing emphasize on every beneficial aspects of customers aims to give much response to them. More attention have been given towards the needs and requirements of customers and their family. Every aspect of service marketing is based on the customer’s orientation.

10. Increase in Standard of Living

The different composition and varieties of services are providing multiple ways and means to make more comfortable and efficient standard of living of customers. They also contribute to develop new avenues to make a happy, healthy and prospective life.

11. Better Customer’s Relationship

The modern concepts of marketing emphasize on the customers relationship patterns. By means of services, the marketers can focus on the study of the customers perception and attitudes and try to develop their proper acquisition. As such, the concept and framework of services may create and develop overall customers satisfaction to achieve better relationship with customers.

12. Locational Benefits

The service marketing provides and stimulates different target oriented services. By means of locational aspects, the customers might be able to get their benefits according to their service performances, behavioural, service and cultural profiles.

13. Analysis of Consumers Attitudes and Behaviour

An attitude is a cognitive element with a feeling and tendency to react positively or negatively in regard to an object. The marketers may find out customers attitudes by means of their knowledge, exposures, belief, experience, social status and mass medias. Study of attitudes may be helpful towards plan of product and service design, parameters personal services and analysis of different behaviour of customers.

14. To Promote Motivational Approaches

There are different motivational approaches which aim to design more appropriate service performance. The approaches are ego-defensive, self-images, value expressive, brand images, cognitiveness, assurance and learning and knowledge etc. These approaches highlights to promote most suitable and applicable ways to perform excellent services.

15. To Promote Demands of the Products

Within purview of services phenomenon, there are certain causes to be applicable to increase the demand of the product. The demand of the product may be raised due to upgradation of services to coordinate the consistency of service and to perform the allied services etc. The upgraded level of products’ demand may increase more trade, business, industry and economic viabilities.

16. Value Additions

The service marketers may develop a platform for value additions. It may develop a most appropriate and concurrent platform to create and develop different attributes and beneficial aspects in products and services. The practical basement of value additions denotes the role of mix variables to develop some areas in market offers.

17. Helpful in Buying Decisions

The platform of service marketing is very essential to provide some directions and counseling to customers at their buying process. The service providers may contribute rational, beneficial, economical and useful suggestion to customers at the time of their buying decisions.

18. Optimum Utilization of Resources

Different service organization particularly of personal care services, tourism services, hotel services and public services contribute to the growth of economy. Such services utilize the natural resources in society for future generation.

19. Capital Formation

There are tremendous indications that services will grow more rapidly in the near future. Economic, social and political factors may stimulate an expansion of the service sector. Investments and job generations are far greater in the service sector compared to manufacturing to promote the capital formation.

20. Employment Generation

The components of the service sector are wide and varied. Within methods and process of service marketing, there are wide possibilities to generate new employment scenario. Most of the persons with the capacity as traders, salesman, dealers, technicians, professionals and different service providers are getting their employment in wide range of service performance and its allied activities. Thus, the organized and systematic development of the service sector would create enormous employment opportunities.

21. Quality Consciousness

The overall scenario of service marketing is based on the concept of quality awareness. Most and applicable methods for quality upgradation are needful not only in product development but in service performance also. Quality consciousness provides upgraded level of customers’ satisfaction.

22. Cross Cultural Advantages

Probably the services are based on different social customs, traditions, languages, castes, colors, relationship, assumptions as well as cultural aspects. By means of service performance, there are some advantages and attributes to develop integrated and mutually of cross cultural environment in our country.

23. Use of Environment Friendly Technology

Now a days, almost all services are found to be technology driven. Developed countries are making full use of latest technology while rendering services. Technologies used by service generating organizations such as banks, insurance companies, tourism, hotels, communication and education services are not detrimental in any way to the environment.