1.1 Introduction to rural marketing

1.2 Characteristics of rural marketing

1.3 Rural marketing environment

1.4 Factors contributing to the growth of rural marketing 

1.5 Rural marketing mix 

2.1 Segmentation, Targeting and Positioning for Rural Markets

2.2 Rural marketing Challenges 

2.3 Rural consumer behavior 

2.5 Marketing of agricultural inputs

2.6 Marketing of agricultural produce

2.7 Marketing of non-farm products