General Terminology & abbreviations

1. SMM-Social Media Marketing

2. SMO-Social Media Optimization

3. SEO-Search Engine Optimization

4. SEM-search Engine Marketing

5. ROI- Return On Investment

6. CPC- Cost Per Click

7. PPC- Pay Per Click

8. SERP – Search engine results page

9. B2B – Business to business

10. B2C – Business to consumer

11. RTB- Real time bidding

12. CPC – Cost per click

13. CPL – Cost per lead

14. CPM – Cost per thousand

15. CPV – Cost per view (see also PPV)

16. DA- Domain Authority

17. PA- Page Authority

18. CR – Conversion rate

19. CRM – Customer relationship management

20. CSS – Cascading style sheets

21. CTA – Call to action

22. SSL – Secure Sockets Layer

23. TLD – Top level domain

24. UI – User interface

25. URL – Uniform resource locator

26. USP – Unique selling proposition

27. XML – Extensible Markup Language

28. CTR – Click-through rate

29. CX – Customer experience

30. ESP – Email service provider

31. FTP – File transfer protocol

32. GTM- Google Tag Manager

33. GA – Google Analytics

34. GMB- Google My Business

35. HTML – HyperText Markup Language

36. HTTP – HyperText Transfer Protocol

37. HTTPS – HyperText Transfer Protocol Secure

38. KPI – Key performance indicator

39. PR – PageRank

40. CAC- Customer Acquisition Cost

41. LTV- Lifetime Value

42. PII- Personally identifiable information

43. CLV – Customer lifetime value

44. CMS – Content management system

45. CPA – Cost per acquisition / action

46. CRO – Conversion rate optimisation

47. API- Application program Interface

48. AOV-Average Order Value