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Syllabus
Syllabus
Unit - I
Unit - I
Meaning and concept of services, Characteristics of Services, Difference between Goods and Services, Classification of Services, Importance, Reasons for growth of service sector in India.
Unit - II
Unit - II
Service Marketing: - Meaning, 7P’s in Service Marketing – Product – Product Service Grid, Price, Place, Promotion, Process, People and Physical Evidence. Services Marketing Triangle. Customer service in technology/digital era.
Unit - III
Unit - III
Introduction of industry and Application of 7 P’s in – Financial Services – Bank, Insurance, Mutual fund, Transportation Services.
Unit - IV
Unit - IV
Introduction of Application of 7 P’s in – Travel and Tourism services, Hotel, Healthcare services.
Unit No. 2: 7 P's of service marketing
Unit No. 2: 7 P's of service marketing
Unit No. 3: Introduction of Application of 7 P’s
Unit No. 3: Introduction of Application of 7 P’s
3.4 Transportation Services marketing
Unit No. 4: Introduction of Application of 7 P’s
Unit No. 4: Introduction of Application of 7 P’s
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