Management Delve - International Marketing

Management Delve

international Marketing

Unit No. 1: International Marketing

1.1 Introduction to international marketing

1.2 Nature and scope of International marketing

1.3 Importance / significance of International marketing

1.4 Features of international marketing

1.5 Drivers of international marketing

1.6 International marketing environment

1.7 Differences between international and domestic marketing

Unit No. 2: International Market Entry Strategies

2.1 International Marketing Entry Strategies

2.2 Foreign Manufacturing Strategies without Direct Investment

2.3 Foreign Manufacturing Strategies with Direct Investment

2.4 Entry Strategies Of Indian Firms

Unit No. 3: International Marketing Mix

3.1 International Marketing Mix

3.2 International Marketing Mix - Product

3.3 International Marketing Mix - Price

3.4 International Marketing Mix - Place

3.5 International Marketing Mix - Promotion

Unit No. 4: Functions of International trade institutions

4.1 International Monetary Fund (IMF)

4.2 World Trade Organization (WTO)

4.3 International Bank for Reconstruction and Development (IBRD)

4.4 United Nations Conference on Trade And Development (UNCTAD)

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