Nature Of Marketing 

1. Customer Focus

Marketing is a customer-centered function of the business. It aims at finding out what customers want and fulfilling their needs by delivering them the right products.

2. Creates Market Offering

Marketing provides offers of various goods and services to potential customers. It is the one that communicates all information regarding products like its prices, uses, quality, and technology to customers. 

3. Exchange Oriented

It is a process which aims at exchanging products among buyer and seller. Marketing attracts and influences people to buy the products of the company. 

4. Continuous Activity

Marketing is a regular and continuous activity of business for selling their products. Businesses always need to monitor the marketing environment and should accordingly plan, implement, and control all marketing programs.

5. Goal-Oriented

Marketing is a goal-oriented business activity that aims at achieving the desired sales and profitability. It focuses on approaching more and more customers and thereby satisfying their needs by delivering them the required goods or services.

6. Manages 4 P’s

It is a combination of four elements that are product, place, price, and promotion. The whole marketing system is made up of these variable factors which are influenced by customer behavior, competition, trade factors, etc.

7. Creates Utilities

Marketing creates various utilities such as form utility, time utility, and place utility. It creates form utility by manufacturing the right product using inputs, time utility by storing goods in warehouses, and place utility by delivering goods properly to end customers.

8. Economic Process

It is a process that involves exchanges of goods in monetary terms. Marketing is one by means of which monetary transactions as per the exchange value of goods take place for transferring goods among buyers and sellers.