Marketing Mix – Place

Placement or distribution is a very important part of the product mix definition. You have to position and distribute the product in a place that is accessible to potential buyers.

This comes with a deep understanding of your target market. Understand them inside out and you will discover the most efficient positioning and distribution channels that directly speak with your market.

There are many distribution strategies, including:

• Intensive distribution

• Exclusive distribution

• Selective distribution

• Franchising

Here are some of the questions that you should answer in developing your distribution strategy:

• Where do your clients look for your service or product?

• What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online?

• How do you access the different distribution channels?

• How is your distribution strategy different from your competitors?

• Do you need a strong sales force?

• Do you need to attend trade fairs?

• Do you need to sell in an online store?

References 

• http://kalyan-city.blogspot.in/2010/05/marketing-marketing-mix-4-ps-of.html

• http://marketingmix.co.uk/

• http://www.tutor2u.net/business/reference/marketing-mix-basic-4ps

• http://www.marketing91.com/marketing-mix-4-ps-marketing/

• http://www.marketing91.com/marketing-mix-duracell/

• https://www.thebalance.com/marketing-mix-what-is-it-and-how-to-use-it-1794425

• https://www.businessstudynotes.com/marketing/principle-of-marketing/product-classification-categories-of-products/

• https://www.toppr.com/guides/business-studies/marketing/product/

• https://www.marketing91.com/importance-marketing-mix/