Primary Typefaces (English)

The primary typefaces are Copperplate and Gotham. Modern, clean, legible and elegant in style, the characteristics help create the visual style for our future proof brand. The primary fonts are for use in professionally designed materials.

For purchasing instructions including key legal guidelines, refer to the Legal Guidelines section.

Copperplate

Copperplate is an elegant typeface we use for typesetting our headlines and sub-headers. The font has an elegant set of characters that compliment our brand personality.

This typeface is only used for our tagline, Mount Elizabeth and Mount Elizabeth Orchard ads.

We use weights Light, Regular and Bold across all marketing materials.

Gotham

Gotham is a highly legible typeface available in a variety of weights for clarity and creative expression.

This is our preferred typeface for setting body copy in our ads.

We use weights Light, Book, Medium and Bold across all marketing materials.

Examples of font usage

Below are examples of when the different font weights can be applied. For more information, refer to the Technical Specifications and Collateral sections in our Brand Guidelines.