Advertising Guidelines
Advertising Guidelines
Print – Event Backdrop
Print – Event Backdrop
When we create special logos (for example : Hospital major anniversaries –10th, 25th, 40th) or when we have partnerships (for example: CSR, events) we align the logo to the corner of the layout opposite our brand logo.
The partner logo should never be larger than ours. Equal weightage should be given to both logos. Alignment is based on the measurement from the bottom of the Mount Elizabeth logo, depending on the shape of the partner logo.
The logo is set in monogram to enhance brand visibility during photo opportunities.