Technical Specifications – Ad Templates

Ad Templates

The templates have been created using an A4 dimension as an example. Please scale any measurements for alternative formats.

For more information, refer to the Clear Space & Minimum Size and Typography Guidelines sections in our Brand Guidelines.

For advertisements, marketers can choose to have or not have a sub-headline. The decision is dependant on the space, content and the layout of the advert.

Brand Advertisement

2 column grid / 8mm gutters
Margins are set to 12mm on all sides

Print Advertisement

2 column grid / 8mm gutters
Margins are set to 12mm on all sides

Ad Templates – Partnership or Special Logo usage in Adverts

When we create special logos (for example: Hospital major anniversaries – 10th, 25th, 40th) or when we have partnerships (for example: CSR, events) we align the logo to the corner of the layout opposite our brand logo.

The partner logo should never be larger than ours. Equal weightage should be given to both logos. Alignment is based on the measurement from the bottom of the Gleneagles logo, depending on the shape of the partner logo.

Alternative sizes based on commonly used print adverts

Print ad templates
These templates can be adapted to suit other formats with extreme dimensions. Please use this information as a guide and example of best practice.

Call to action
The call to action can be displayed in solid Pms 451C when placed on an image, this is to improve stand out and clarity.

A5 Half-page Ad

5 column grid / 4mm gutters
Margins are set to 10mm on all sides

A6 Quarter-page Ad

5 column grid / 3mm gutters
Margins are set to 7mm on all sides