Colour Palette
Colour Palette
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Colour sets the tone for our entire visual identity system, our look and feel and ultimately, our logo.
It plays an important role in establishing a consistent brand image. Our colour palette conveys a sophisticated tone of expertise in line with our brand position. Each colour exudes subtle and understated elegance.
For full creative expression, tints of the colour palette shown below may be used sparingly to accentuate our brand communications.
The specification for four colour processing for each colour must be carefully reproduced and preserved across all brand communications and applications.
The Logo Colours
The Logo Colours
When using the Logo with Graphic Device
When using the Logo with Graphic Device
The Mount Elizabeth primary brand colours are Pantone 451C and 85% Black. We use areas of white space in design and imagery to create sense of sophistication and confidence, and a canvas from which our other brand colours have greater impact.
Secondary Colours
Secondary Colours
Pantone 465C and Pantone 278C have been added to the brand palette to provide greater flexibility and contrasts when working on various collaterals.
When using the Full-colour Logo
When using the Full-colour Logo
When the full-colour logo is used, the primary brand colours are Pantone 314C, Pantone 326C and Pantone 425C.
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