Overview

Photography selected to convey the Mount Elizabeth brand should be visually engaging on a larger than life level. Our photos should feel world-class and depict a sophisticated, classy, confident yet caring approach to healthcare instead of conventional medical-related images.

Images should also portray a feeling of positivity, engaging the viewers imagination on an individual level.

The selected image should work in tandem with the headline to fire the viewer’s imagination. This brings the narrative of the brand ads to life on a background that reflects the brand position and possibilities offered by Mount Elizabeth.

Selecting Images

Images selected for Mount Elizabeth's usage should convey the following characteristics:

• Close Up of the subject in the foreground

• Out of Focus background

• A Sense of Light

• A Close up on Details

• Capturing a Moment

The above-mentioned parameters should be taken into consideration when selecting photography that best brings the Mount Elizabeth brand to life.