Private Healthcare and Medical Clinics (PHMC) Guidelines

• Private hospitals (including nursing homes)

• Medical and dental clinics

• Clinical or radiological laboratories

• Also covers advertisements by third parties (e.g. influencers) on behalf of and/or in collaboration/conjunction with HCIs

• Advertising: promotes consumption of healthcare services

• Publicity: factual listing of information (i.e. operating hours, name, logo, address and listed services, etc)

• Newspapers

• Directories

• Medical Journals

• Magazines

• Brochures

• Leaflets

• Pamphlets

• Internet

Note: Push technology or distribution of advertising material into mail boxes (without prior consent) is prohibited