Instagram – Campaign Lock-ups

For seasonal campaigns, temporary lock-ups may be created. However, placement of these lock-ups should be consistent on the creatives throughout the campaign. Brand logo placement, colours, and fonts used should be maintained.

Example

#BEATCOVIDWITHME Campaign Lock-up

A lock-up was created during the COVID-19 period to build an awareness of our efforts in supporting our Government in the care of patients.

Main branding element maintained a standard position across all hospitals. The big-frame style was applied for a sleeker look and the respective hospital’s branded hashtags were also included to create a series that could be easily identified by followers.