Technical Alignment

Logo with Graphic Device

Alignment and spacing of the logo(s) within the graphic device have been measured using ‘Y’ (height of graphic device).

Full-colour Logo

Alignment and spacing of the different elements within the logo have been measured using the ‘cap height’ (height of uppercase M) and ‘x height’ (height of lowercase e).

The 'cap height' separates the wordmark from the elliptical, whereas the ‘x height’ is used to measure the space between the 'Orchard' or 'Novena' wordmark below the main wordmark.