Technical Specifications – Digital Templates

Digital Templates

The templates have been created based on top performing digital advert sizes (top performing ad sizes based on google as well as the sizes our group uses most frequently).

These templates can be adapted to suit other formats with extreme dimensions. Please use this information as a guide and example of best practice.

Using the Mount Elizabeth logo without tagline

When doing digital ads, it is recommended to use the logo without tagline due to space constraints in display banners.

However, do note that the use of the logo without tagline only applies to digital ads.

The same rule also applies to Mount Elizabeth Novena Hospital logo.

Call to action

The call to action can be displayed in solid Pms 451C when placed on an image, this is to improve stand out and clarity.

For more information, refer to the Clear Space & Minimum Size and Typography Guidelines sections in our Brand Guidelines.

Rectangle Ad (336 x 280px or 300 x 250px)

5 column grid / 3.5mm gutters
Margins are set to 7mm on all sides

Vertical Ad (300 x 600px)

3 column grid / 3mm gutters
Margins are set to 8mm on all sides

Leaderboard Ad (728 x 90px)

12 column grid / 4mm gutters
Margins are set to 12mm on all sides