Photography

Studio Photography

We further establish our sophisticated and confident look and feel when selecting studio images with bold yet clean coloured backgrounds.

Clean backgrounds communicate Mount Elizabeth's transparency and focus on details that matter most. Clean backgrounds can come in the form of unsaturated solid colours or clean, non-disruptive backgrounds with adequate depth of field or negative space.

Choosing Stock Photography

Favour imagery that is uncluttered and classy. We want to represent real moments with real people. Refrain from replicating traditional, old-school photography which are highly posed.

Lifestyle Photography

Lifestyle imagery is intended to provide an abstract interpretation of what our brand stands for. The imagery used needs to showcase the humanity in our stories. This would help us connect to our audience in a powerful way. Favour imagery that focuses on optimism and depicts people enjoying life’s moments.

Doctors

To highlight ‘expertise’ and ‘knowledge’ in the medical field, mature models portraying doctors and other medical professionals or doctors and patients in a professional setting are preferred.

Technology

Images should refrain from showcasing the machines. Ideally, we should use images that convey expertise in technological and scientific advancements in healthcare.