Advertising Guidelines
Advertising Guidelines
Social Media Sponsored Ads – Facebook
Social Media Sponsored Ads – Facebook
Embedded Files
Rules of Thumb
Rules of Thumb
Facebook and Instagram image ads do not get approved if the copy is more than 20% of the image. So keep the copy short. If you need to have more copy, make it a video or a dynamic ad.
Do not use copy that is directed to the users personal attributes. For example: Use “New diabetes treatment now available” instead of “Do you have diabetes?”, as it will get rejected by Facebook. Facebook claims this type of language can feel like an invasion of a person’s privacy.
Ensure that the ads comply to the Facebook advertising policies. This can be found at www.facebook.com/policies/ads
Use engaging lifestyle concepts that people
can relate to in order to capture your audience’s attention.
Use engaging lifestyle concepts that people
can relate to in order to capture your audience’s attention.
16:9 Horizontal Facebook Ad
Share heavy, health information in bite-sized palatable forms.
Share heavy, health information in bite-sized palatable forms.
Ask a question to engage with your audience.
Ask a question to engage with your audience.
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